A report on 72 master letters and what made them pay : from among 5,063 successful letters gathered through a nation-wide investigation, the Bureau of Business Standards of the Shaw publications selects and analyzes the exceptionally effective.
Chicago: A.W. Shaw Company. 1924. First Edition. Softcover; First Printing. G. Item #124521
Good. Covers chipped around edges, but pages very good. A little dog-earing. Binding solid. ; Investigation, no. 34 ; 8vo - 8" to 9" tall; Notes:Also published under title: 72 master letters and what made them pay.Includes index. Description:160 pages : facsimiles ; 24 cm.
Price: $18.00
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